Influencer marketing is no different than companies using famous faces to market their products in print ads and TV commercials. Over recent years, influencer marketing has grown increasingly popular for millions of businesses. Recent studies have confirmed consumers prefer authentic product recommendations versus traditional advertising.
Throughout this article, I am going to explain how AND why businesses have incorporated influencer marketing into their marketing strategies.
What is Social Media Marketing?
In today’s digital world, it is important to develop a type of social media marketing to stay relevant. Social media marketing is the use of social media platforms, such as Facebook, Instagram, and Twitter, to connect with your audience and build your brand. One of the most popular forms of social media marketing is called “Influencer Marketing.”
What exactly is an Influencer?
I define an influencer as someone who can gain brand exposure, brand authority, and draw in an audience. Influencers are knowledgeable and experienced in a specific industry, which allows for their opinions and recommendations to be so influential to their niche audience. Influencers operate independently and create their content.
Many types of influencers range from --
Celebrities: artists, athletes, singers
Industry experts and leaders
Micro-influencers: individuals with impact on social media
Bloggers, YouTubers, and Content Creators
What is Influencer Marketing?
Influencer marketing is a form of the social media marketing that involves hiring influencers to promote and endorse a business or product. Influencer marketing is an easy and effective way for brands to locate and promote their products directly to their target audience.
One example of a successful brand that utilized influencer marketing is Fit Tea. Fit Tea was marketed as a weight loss and detox tea. The brand hired multiple different varieties of female celebrities, including the Kardashians, to promote their brand via Instagram. Fit Tea would pay these female celebrities’ money, and in return they would post a picture of themselves with the tea, telling their millions of followers that they drink the tea and that the tea helps them “stay fit.” This led the brand to massive success on Instagram.
Why do I believe Brands Should Use Influencer Marketing?
Influencer’s Build Brand Credibility An authentic influencer’s recommendation to your brand can help give your product or service more credibility and can help improve your brand’s image.
Influencer’s Create Fresh Content Influencers will create new, fresh content that engages their audience. This is a simple way to develop more content for your brands’ social media accounts.
Influencer’s Boost Traffic and Engagement An influencer can expose your brand-to-brand new audiences, which will allow for a gain relevant follower and will generate leads.
Influencer’s Generate Sales Lastly, the most important reason why a brand should utilize influencer marketing is that it will increase sales and revenue.